DALLAS — If diamonds are a girl’s best friend, can they do double duty as a source of energy? Natura Bissé thinks so.

The luxury skin care company is offering a free Red Carpet Diamond Ice Facial that incorporates the placement of three hefty diamonds valued at more than $1 million to 32 select women in Dallas. Placed on the face, neck or body, the diamonds are intended to stimulate energy centers known in Hindu philosophy as chakras. Natura Bissé’s Diamond Ice serum, made with frozen marine algae DNA, is part of the treatment.

Natura Bissé has given the unusual facials to Oscar presenters and nominees for two years and will again in March at Greystone Mansion in Beverly Hills. This is the first time it’s offering them to others in the hometown of its U.S. headquarters.

“It’s a one-of-a-kind rejuvenating facial,” said Veronica Fisas, chief executive officer of Natura Bissé International.

She hosted a luncheon for the women Tuesday at Stephan Pyles, a five-star restaurant, to spread the word about the company’s high-end products. Each guest received $1,680 worth of Natura Bissé’s treatment products and an invitation to receive the facial at the company’s Destino Barcelona treatment room in Neiman Marcus at NorthPark Center during select days in February.

“There will be security guards all over the place,” said the appointment booker at Natura Bissé’s counter at Neiman’s.

This story first appeared in the January 19, 2007 issue of WWD. Subscribe Today.

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