“She’s a very natural sexy girl,” makeup artist Miranda Joyce, who was working with MAC Cosmetics, said of the look at Topshop. “I kept thinking of Daria Werbowy and that lovely glow she has when she arrives for a shoot.”

Joyce dabbed a little foundation on models if necessary, and shaded and contoured around the cheeks. She swept Eye Shadow in Romp across lids and finished with brown Plush Lash mascara. Lips were toned down with MAC Pro Lip Erase.

Luke Hersheson, working with L’Oréal Professionnel Tecni.art, also cited Werbowy as an inspiration, as well as Kate Moss. “They’re people girls want to look like,” he said. “It’s easy and effortless. We’re trying to get it to look like we haven’t been here.”

Hersheson gently tonged freshly washed hair to create movement using Tecni.art Constructor.

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