NEW YORK — International Intimates Inc. has signed a licensing agreement with Necessary Objects to produce a collection of daywear, panties and bras bearing the Necessary Objects name.
This story first appeared in the November 3, 2003 issue of WWD. Subscribe Today.
First-year wholesale sales are projected between $2.5 million and $3 million, said René Rofé, chairman and chief executive officer of International Intimates. Distribution will be aimed at major department and specialty stores, as well as smaller specialty operations. However, distribution will initially target doors at Nordstrom, Dillard’s and Federated Department Stores, where Necessary Objects contemporary sportswear has a strong position, said Rofé. Shipments are scheduled to begin in March.
“When we were looking for a license, we wanted something that was not too junior looking, a name that had recognition and a strong department store presence,” said Rofé. “Necessary Objects was doing a new ad campaign, and when I saw it I started talking to Bill Kaufman, Necessary Objects’ ceo.”
Necessary Objects, known for its young, contemporary sportswear, is designed by Ady Gluck-Frankel, the firm’s owner and creative director. Gluck-Frankel, who will have final approval of the lingerie designs, will work in tandem with International Intimates’ Baby Padro, director of product development and sourcing, and Anna Maria La Bianca, designer for the licensed lingerie. Sales will be headed by Marc Rosen, sales manager, and Stacey Kaufman, sales associate.
“It’s very girly looking,” said Rofé, noting that the contemporary intimates will feature basics, as well as key fashion items.
Fabrics will include cotton spandex, nylon spandex mesh, printed polyester chiffon, allover lace and velvet-trimmed lace. Special effects will include ribbon trim, whimsical motifs of lipsticks, perfume bottles, bustiers and handbags, vintage rose prints, oversize bow and rhinestone back treatments on panties, and tiered and tattered chiffon accents.
Prices were not finalized at press time, but suggested retail prices for bras are expected to be around $24.99, camis will go from $14.99 to $34.99 and panties will be $7 to $8. There also will be three-pair of panties program for $18.