MILAN — Neil Barrett has teamed up with Herno, a high-end Italian sportswear specialist, to produce a cobranded capsule collection of eight down jackets called Neil Barrett for Herno.
This story first appeared in the December 23, 2008 issue of WWD. Subscribe Today.
The ultralight jackets, made with a special technique in which the feathers are injected directly into the polyester coat, will make their debut at Pitti Uomo in January. Herno developed the process last year and caught Barrett’s eye, spurring the partnership. The Neil Barrett for Herno jackets are slim and weigh 25 percent of a traditional down coat.
A down jacket is normally made with a sack filled with feathers that is then stitched inside the coat, but in this method the feathers are laboriously introduced into the garment to make it light, warm and high-performing.
Barrett, known in the men’s wear industry for his tony sportswear with a cool edge and innovative details, added his touch of whimsy via wool inserts and quirky accoutrements to otherwise traditional jackets.
Claudio Marenzi, Herno chief executive officer, said he would like to secure 200 select sales points worldwide for the line. The price list is being completed and first-year sales projections were unavailable.
The 24-year-old Herno is based in Lesa, Piedmont, and registered 2008 sales of 18 million euros or $25 million at current exchange. Besides a namesake line, it also manufactures outerwear for a crop of top-tier Italian and French fashion houses whose names couldn’t be divulged.