By  on November 14, 2019

LONDON — The pendulum is beginning to swing back in favor of premium luxury as the megabrands reassert their dominance on the shop floor and the digital screen.

Net-a-porter, which has long kept its focus on the higher end of the market, but of late was eager to broaden its price range and introduce a flurry of contemporary labels, is responding to consumer demand, making deep investments in all the big players, ranging from Valentino to Balenciaga, Gucci, Bottega Veneta and Loewe.

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