By  on January 21, 2019

LONDON — High-spending clients can account for up to 40 percent of a luxury fashion business’ total sales, so retailers are going the extra mile to keep them entertained — and coming back for more.

Net-a-porter and Mr Porter, which call its top-spending customers EIPs, extremely important people, have always had an attitude of “the sky is the limit” when it comes to servicing this clientele, providing anything from front row show tickets to couture pieces, first dibs on hot-ticket items or fine jewelry pre-ordered through WhatsApp conversations.

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