Net-a-porter is targeting a new generation — from babies to age 12. The e-commerce site is launching kids’ wear for the first time with a six-week Gucci pop-up that launches July 16.
“In terms of the amazing imaginative aesthetic and the fun that could be had, the Gucci kids’ wear collection is this combination of playful, fun and sophisticated and you can picture kids running around in,” said Alison Loehnis, president of Net-a-porter and Mr Porter. “It’s really nice in a kid-appropriate way and it’s a great counterpart to the runway collection. You can imagine how the tigers work in kids stuff and the party dresses and the color palette.”
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion