LONDON — Net-a-porter has been rethinking the way it approaches its seasonal buys and shifting its attention away from the traditional fashion calendar and ephemeral trends, toward ideas that have been unfolding over several seasons, items that have social media mileage and buzzy new names in the contemporary market.
“The idea that each season we present the woman with a new vision of who she is going to be, is simply outdated for us,” said Lisa Aiken, the company’s retail fashion director, explaining that while the Net customer is always on the hunt for newness, she also has an intimate knowledge of her personal style and isn’t looking for radical shifts.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion