“The Retrofête girl likes to party,” designer Ohad Seroya mused of a shimmery rack of party-attire that made up the new brand’s playful debut pre-fall and fall 2018 collections. After years of sifting through vintage troves, from Chelsea Market to the street markets in Berlin and Copenhagen, and dressing friends and family in their fashionable finds, Seroya and his husband Aviad Klin decided to try their hand at designing their own vintage-inspired treasures. So evolved the duo’s passion and hobby into full-blown fashion brand, Retrofête, which takes its name from “Vintage Party.”
“She likes to have fun, pushes the envelope and takes risks. She’s an insider and trend setter,” exclaimed Ohad of the Retrofête girl, “She is ‘wow’! There are no boundaries for the Retrofête girl.”
Both the pre-fall and fall collections are filled with sparkle and shine, a majority of pieces adorned fully with their main fabric: sequins. But these aren’t your average sequin party dresses. The duo prides themselves on unexpected takes on sequins, always playing with their dimension and color. For instance, an asymmetrical red check with sequins in a check print for pre-fall, or velvet and sequin wrap dresses for fall. Whether putting on a multi-colored sequined mini dress or a pair of kick-flare lame pants with matching ruffled top, the Retrofête girl is bound to stand out at a fashion party. The pieces aren’t too delicate or vintage-y but aren’t over the top either; the brand provided a great balance between trendy and classic.
Prior to starting their own line, Seroya worked as a sales director as well as consultant for various contemporary fashion labels while Aviad worked as an investment banker, until Seroya pulled him into the fashion industry when the duo met 11 years ago in their native Israel. For Retrofête, Aviad plays an active role to the brand’s development and logistics while Seroya works more on the design.
Based in New York and produced in India, the brand’s prices range from $300 to $1,100. Their pre-fall collection launched exclusively this week with Barneys New York and is set to launch on Forward by Elyse Walker’s FWRD.com in mid-May. Each will have 20 of the line’s 50 stockkeeping units, 10 of which will be exclusives specifically for both retailers. Their fall collection will follow and drop in July and August deliveries. The duo noted that while they’re keeping distribution limited for now, they’re focusing on partnerships for future growth.