By  on May 21, 2019

BERLIN — This city’s artistic energy has almost become mythic — yet no fashion venture has managed to capitalize on its creative buzz. Communications agency Reference Studios, with the support of 032c magazine, set out to change that with a 24-hour festival themed “Working Out Loud” that was aimed at fostering collaboration and community sense. Kicking off with a dinner cohosted by Gucci at the members-only China Club on Friday evening, Reference Berlin Festival opened its doors on a sunny spring Saturday.

Reviving an abandoned car park in the hip-but-still-edgy Neukölln district that has long been a popular spot for local graffiti artists, the organizers set up a series of music, art and media installations, spanning three vast parking levels.

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