PARIS — Romano Ricci might issue from the founding family of one of France’s most long-standing fragrance houses — Nina Ricci — but his new brand is entirely of his own making.

Nina Ricci’s grandson’s goal to create “something closer to women’s daily lives” resulted in the eclectic and quirkily named brand Juliette Has a Gun. (It is an entirely separate company from Nina Ricci and Parfums Nina Ricci, which are now owned by Puig Beauty & Fashion Group.)

“Juliette is a women’s fragile side, and the gun represents power — a passport to liberty,” explained Ricci, who learned his trade from his grandfather Robert Ricci.

The younger Ricci said he wanted to give a modern edge to romanticism, and therefore used a rose note as the basis of the first two scents of a planned collection of five. Takasago perfumer Francis Kurkdijan created the pair.

Lady Vengeance contains notes of Bulgarian rose, plus notes of patchouli and vanilla. It comes in a black bottle with white and pink lettering. Miss Charming’s white bottle with contrasting black and pink lettering holds a lighter floral gourmand scent using Moroccan rose, musk and wild fruit notes.

Ricci said the brand generally aims to target women ages 25 to 30.

Industry sources estimate the two scents will generate $200,000 in wholesale sales during their first year.

The 50-ml. eau de parfum spray retailing for 60 euros, or $79 at current exchange rates, and the 100-ml. version going for 90 euros, or $119, were first introduced in Paris’ Colette specialty store in December 2006. The fragrances are due to hit counters at Printemps department stores in France in February. Internationally, the brand will bow in Henri Bendel department stores in the U.S. later this year.

This story first appeared in the January 5, 2007 issue of WWD. Subscribe Today.

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