By  on September 5, 2019

BMW is looking to claim a piece of New York’s fashion pie. The German automotive company’s North American division has signed a deal with IMG to become the official automotive partner of New York Fashion Week.

BMW hopes the deal will help it “target a new audience within the creative class, a younger target audience and one with more of an urban and creative focus,” according to Uwe Dreher, BMW North America’s vice president of marketing.

To continue reading this article...

load comments
blog comments powered by Disqus