By  on September 16, 2016

Nike has been raising its fashion profile for a while, via its designer partnership with Sacai, Kim Jones and Riccardo Tisci; its NikeLab concepts, and design-wise in general in tandem with the rise of ath-leisure.

Now, Nordstrom — specifically its vice president of creative projects, Olivia Kim — is casting Nike directly in a fashion light with a new concept shop called Nordstrom x Nike, opening today in Nordstrom’s new Toronto Eaton Centre store, with additional locations planned to open in October and November in Seattle and Chicago.

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