NEW YORK — It looks like it will be a little longer until J.Lo hits the catwalk.
Originally planning to hold her first fashion show during Fashion Week in February, the team at J.Lo has decided against showing the collection. But that’s OK, a source said, because the business is right on track.
On the way to being a $100 million wholesale business, the source said the company is confident it will reach that in the “very near future.”
While the first collection of contemporary sportswear, will hit stores Nov. 1, the line is expanding with the additions of junior apparel and swimwear licenses. Also, when the line does show during a future Fashion Week, Jennifer Lopez will be involved in the production, the source said.
But there will not be a show just as soon as planned. The industry source said the company wants to grow the brand by maturing the line it has now as well as bring in additional licenses and enhance marketing and public relations aspects of the business.
The source said that because the line is “evolving so nicely,” a show is not needed at this time but a show for the spring 2003 collection is under consideration.