By  on August 2, 2018

Two years ago, Robin Chang and Luke Goldstein were leading professional lives that most twentysomethings would envy — she was working as a women’s wear designer at Theory and he was a men’s product strategist. But a lunch with Sarah LaFleur, founder and chief executive officer of direct-to-consumer workwear label MM.LaFleur, changed their perspectives.

“At the time, seeing the business that Sarah, and other entrepreneurs like her in our industry, had built was incredibly inspiring for Robin and I — it opened our eyes to the disruptive potential of the DTC space and really gave us the courage to venture out on our own,” Goldstein recalled. “I had always felt that there was a huge opportunity to start a brand that was more relevant and meaningful for people my age, but needed a female creative collaborator, so I chased Robin down outside of our building one day.”

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