NEW YORK — Nouveau Collective has changed addresses, and vendors and buyers enjoyed the new scenery.
The trade show was held Saturday through Tuesday at The New Yorker Hotel here instead of the Park Central Hotel, its home for the last five years. Along with the switch in location came a change in setup: Exhibitors were previously tucked away in individual hotel rooms. This year they were in two ballrooms on the hotel’s mezzanine and dispersed throughout the third-floor conference rooms.
“We had 1,350 buyers shopping the show and 350 exhibitors,” said Joanne Feinstein, president of Nouveau Collective. “Lots of our exhibitors had record shows this time. We really are the mirror image of a better specialty store.” Of the 350 exhibitors, 20 percent were new to the show.
Feinstein said the event would go into bigger space for the next market in August at The New Yorker Hotel. “I picture a runway show and a party in this expanded space,” she said.
“I think the foot traffic has doubled — tripled even — since we moved to this hotel,” said Manya Suchy, director of sales for Canvasbacks, a misses’ collection based in Milwaukee. “I didn’t stop working once on the first two days of the show.”
Suchy said she would likely have a total of $100,000 in sales over the four-day period. “I’ve signed about 35 accounts this time around and about a dozen new customers. Buyers aren’t dropping a lot of cash on holiday, but they’re adding to their fall orders.”
Canvasbacks, a bridge collection that incorporates mostly European fabrics, wholesales for $124 to $210, while Bets by Canvasbacks, a more casual, weekend line that uses domestic fabrics, wholesales for $69 to $139. Fitted jackets in chunky tweeds and cashmere are the highlight of each collection.
Susan Hannah, owner of Hannah boutiques on Cape Cod in Massachusetts, in Windsor, Conn., and a two-month-old location in Manhattan’s SoHo district, favored the new venue. “I feel like when you went into the small hotel rooms, it was too inhibiting,’’ she said. “You lost some of the spirit and comraderie in that setup.”
Hannah was particularly fond of Canvasback. “I love the novelty of it. Items are in and so is color and great fabrics, and that’s exactly what Canvasback is.” Because of her new SoHo location, Hannah said she had more freedom to choose between a number of collections and was able to go with “pricier,” more “artsy” collections. “There’s a really nice mix at this show,” she said.
New Park was another collection pleased to see a change in layout. “It’s much better now,” said Stephanie Goureau of the Olivier Goureau Inc. showroom, home to six collections, including New Park. “We didn’t get many new clients at previous shows, but this time around, we signed at least 20.”