“Today, if you call someone a Beautiful Person, it is almost an insult.” Those are hardly words one would expect Marella Agnelli, wife of Fiat chairman Gianni Agnelli and ultimate BP herself, to utter. But she did, and with much verve, to WWD for a profile dated Nov. 30, 1976, tied to her new fabric collection for Swiss house Abraham-Zumsteg. In the clique of then-famous BPs, WWD wrote, “Agnelli’s [style] is less pristine and remote than Babe Paley’s; less self-conscious and lacquered than that of the splendidly professional Jacqueline de Ribes, and less cool and self-absorbed than Gloria Guinness. Agnelli is a strangely uncontrived, though utterly elegant member of the pack.” The paper also noted her surprising interest in “the photographer’s paraphernalia,” in the way she inspected the equipment and offered up her own suggestions. (“Please don’t use that [lens] — use an 85.”) Apparently, it was a passion that stemmed from her early days working with shutterbugs Cecil Beaton and Erwin Blumenfeld at Condé Nast.
This story first appeared in the September 22, 2010 issue of WWD. Subscribe Today.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit