By  on August 12, 2008

Ella Branford is the fashion editor you’ve never heard of. Tall and lithe with a brunette mop up top, she’s going from Manhattan to Milan in search of interviews, models and the perfect shoot locations. Off-hours, she’s hitting up Via Montenapoleone for its shopping, the trendy Navigli district for the nightlife and, when she’s thirsting for some high culture, the grand operas at La Scala. The 32-year-old is also, as it happens, a fictional avatar dreamed up by designer Yansi Fugel.

This story first appeared in the August 12, 2008 issue of WWD. Subscribe Today.

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