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NEW YORK — Not long after launching a lingerie collection with Marks & Spencer, which bowed in May, Australian designer Collette Dinnigan is set to introduce another line; this time, she’s targeting the contemporary market. “I’ve always wanted to do a diffusion line,” says Dinnigan, who will celebrate her 20th anniversary this year. “This felt like the right moment to do it.”

This story first appeared in the August 10, 2010 issue of WWD. Subscribe Today.

Collette by Collette Dinnigan, the name of the label, which also happens to be that of her Marks & Spencer line, wholesales from $70 to $150; the designer’s main collection runs from $465 to $1,250. But while the designs keep to Dinnigan’s feminine signatures — intricate embroideries and pretty prints — they’re more than just watered-down versions of her core offerings. There’s a very specific premise here. “It’s very much a travel-leisure collection — much more relaxed and bohemian,” explains Dinnigan. “I call it city-to-surf.”

To that end, the 35-piece lineup features plenty of resort-friendly cottons and linens, cut into smocks and swingy dresses and tops. Girlish eyelets trim one cotton frock, while another features a colorful array of paisley prints. “It’s the way I dress, actually,” Dinnigan notes. “When you’re a working mom in the country, you want to wear very loose and easy clothes.”

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