MILAN — Bar Refaeli is joining Roberto Cavalli, Salvatore Ferragamo, Gianfranco Ferré, Missoni and Vivienne Westwood on a trip to Turkey for the first-ever Fashionable Istanbul event, or three days of fashion shows and festivities, scheduled for Friday to Sunday.
This story first appeared in the October 20, 2009 issue of WWD. Subscribe Today.
Along with local designers and design students, the brands will show their spring collections for Turkish press and buyers at the historic Dolmabahçe Palace. Refaeli was chosen as the face of the event and appears in the Fashionable Istanbul advertising campaign.
The event is being organized by Baykam & RBM, a multinational company created this year by merging Milan-based brand management and fashion consultant Baykam & Partners with RBM, an Istanbul-based production firm. IMG Fashion Europe also contributed in planning the event.
“Turkey is a country that bridges fashion between Europe and Asia,” said Hakan Baykam, the founder of Baykam & RBM. “My objective is to be able to attract key personalities from the fashion industry to help make Istanbul another important stop on the international fashion calendar.”
He added that Fashionable Istanbul “will turn the spotlight on Istanbul, a city that boasts a youthful population and a burgeoning fashion scene.” Select design students will be awarded internships with one of the participating fashion houses.
Baykam also stressed the event is open to hosting brands from even more countries for the second edition, which will take place a year from now on to-be-decided dates.