For spring 2012, Old Navy takes a less basic approach to basic T-shirts, a core category at the mass chain. Officials pointed out the Ts have softer blends of cotton, polyester and rayon, and leaner fits. Prices range from $10 to $20.
The company also worked to provide greater style and fit alternatives to its denim assortment, and colored bottoms for the whole family. Highlights were a “rock star” skinny jean in a rainbow assortment, slim chinos for men, maxidresses, shifts and “Mad Men”-inspired long skirts down to the midcalf.