NEW YORK — The Oleg Cassini Sport collection has a fresh look and a new sibling.
Rousso Apparel Group, the licensee for Oleg Cassini activewear, has revamped the two-year-old Sport line and launched Oleg Cassini Weekend, a line of casual separates designed for lounging around. The Weekend line was shown to retailers at the recent market week and will bow at retail for fall.
“There is a huge demand right now for clothing in the weekend area,” said Victor Rousso, president of Rousso Apparel Group. “People love lounging these days.”
The Weekend collection includes casual items such as drawstring capri pants, ribbed tank tops and cotton T-shirts in bright colors. Wholesale prices for the line range from about $25 to $45, and the company is looking for distribution at department stores, including divisions of Federated, as well as some specialty stores. First-year sales projections are $10 million to $15 million, Rousso said.
The Sport collection, which had sales last year of about $50 million, has been updated with new fabrics and designs to provide a more “fashion-forward feel,” Rousso said. The logo-driven line of pants and jackets aims to outfit active women who want a more sophisticated take on the now ubiquitous Juicy Couture look. Among the new elements in the line are stripes and piping, mesh lining and more hoods, as well as new zipper details and additional pockets. A silk fabric has been incorporated and other materials include microfiber, velour and tricot. Wholesale prices range from about $25 to $45.
Items in the Sport collection are sold with special hangtag postcards on which consumer’s can write comments about the line and send back to Rousso; the Weekend collection also will have that format.
The Italian-born designer Oleg Cassini, now 90, started his namesake firm more than 50 years ago, and it has achieved much fame and attention over the years. Now, the firm is primarily a licensing company. In addition to activewear, the company has licensing deals for a wide range of categories, including fragrance and bridal.
Rousso noted that Cassini, a former athlete, is involved in the direction of its licensed lines and often comes into the showroom to eye the designs and offer insight.
“He likes to see everything,” Rousso said.