Olivier Saillard on His First Steps at J.M. Weston
The curator-turned-artistic director of the heritage shoe brand talked to WWD about his Paris Men’s Week performance, his first shoe capsule and the symbolism of the brand’s new Champs-Élysées flagship.
PARIS — In the context of fashion’s spaghetti junction of hirings and firings, J.M. Weston took the industry by surprise when last June it revealed the appointment of Olivier Saillard as its artistic, image and culture director.
Even Saillard, who worked on 114 exhibitions in his roughly two-decade-long career as a curator and fashion historian, needed time to chew it over before accepting the position, though his background helped ease him into the role.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion