NEW YORK — In the ever-changing denim market, there are always a few new kids on the block. Here, some of its brightest new stars.
Founder/President: William Chu
Wholesale: From $20 to $25
Customer: The 20- to 25-year-old woman who loves trends but doesn’t want to spend the money on designer-priced denim.
Available: OMG, New York; Canal Jean Company, New York.
Selling Point: “Our goal is to fill the gap between premium and moderate-priced denim,” Chu said.
Founder/Designer: Henry Duarte
Wholesale: From $78 for jeans to $435 for a leather jacket
Customer: High-end contemporary shopper from 25 to 45 years old.
Available: Barneys New York, New York; Riccardi, Boston; Ron Herman Fred Segal, Los Angeles.
Selling Point: Well known for his super-pricey custom denim (Aerosmith’s Steven Tyler, Jennifer Lopez and Sheryl Crow are fans), Duarte has partnered with L.A.-based Blue Concept for this contemporary-priced line.
Designer: Lana Cretz
Wholesale: Around $30
Customer: Tomboys, ages 14 to 28.
Available: Beach Access in Southern California; Board City in Florida; Fast Forward in Texas.
Selling Point: Fabrics remain durable for sports enthusiasts but comfortable and stylish enough for streetwear.
Founders: Scott Morrison, Lori Jacobs and Eleanor Lembo
Designer: Scott Morrison
Wholesale: From $74 for a skirt to $88 for jeans
Customer: The woman who wants quality, craftsmanship and individuality.
Available: Barneys New York, New York; Colette, Paris; Browns Focus, London.
Selling Point: Morrison, a co-founder of Paper Denim & Cloth, is sure to attract attention. The company claims each pair of jeans takes 18 hours to create, using ring-spun denim from the U.S., Italy and Japan.
Designer/Creative Director: Bradley Bayou
Wholesale: From $12 for a T-shirt to $39 for a denim jacket
Customer: The moderate all-American woman.
Available: Parisian; Belks; Scoop, New York.
Selling Point: Bayou appreciates the female form, a fact that has garnered him fans such as Oprah Winfrey, Cynthia Nixon and Queen Latifah. That same sensibility he wields for his eveningwear will be translated into denim all the way up to size 18.
Designer/Creative Director: Christine Rucci
Wholesale: From $40 for jeans to $58 for jackets
Customer: Sweet but hip 18- to 35-year-olds.
Available: E Street Denim, Highland Park, Ill.; Jean Connection, Dallas; National Jeans, Long Island, N.Y.
Selling Point: Stretch fabrics accommodate curves.