By  on September 25, 2018

PARIS — Personal expression is the raison d’être of Artica Arbox, a unisex, progressive ready-to-wear brand launching on Sept. 28 here.

“I love fashion and everything it can stand for, but I came to a point in my life where I suddenly found I couldn’t really identify with many of the current brands,” said Irene Roth, founder and creative director of the buzzy label that boasts former Yeezy chief executive officer Cristiano Minchio at its helm.

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