By  on April 11, 2018

Audra Noyes has taken a somewhat unconventional approach to her five-year-old label Audra. After interning at Lanvin under Alber Elbaz and working as an assistant designer at Galliano, she was a rare American designer in Paris to launch her own collection. She showed the first two seasons there before moving to New York, where she could get the quality she needed at the price point she wanted, and it was convenient.

“The business support here and the model is more conducive for an entrepreneur than it is in France. The [French] government makes things challenging, to be frank,” said Noyes. “But Paris is exciting and it’s a great platform for creative.”

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