A look by Giddy Up.

“Hi-tech always sounds so serious, I wanted to do something light,” said Mikio Sakabe, founder of Giddy Up, a new Japanese label combining classic techniques with special hi-tech materials to create a new high fashion experience.

“Hi-tech trends tend to be associated with experimental design, but our focus is more on smoothly connecting people’s lives,” continued Sakabe, who together with designer Yusuke Hotchi developed the label’s first cutting-edge collection in collaboration with Japanese internet giant and 3-D printing specialist DMM.

The label will stage a catwalk show on Sept. 25 at the Couvent des Récollets, featuring around 30 silhouettes including a sprinkling of men’s looks.

The decision to show in Paris, he explained, fitted with the desire to position the label as a high fashion brand. The brand logo will flash up as a hologram on the garments and sneakers, with the direction centered on a mix of sportswear and tailoring basics. “The aim is not to be too extreme [in the hi-tech innovation], for it to be wearable,” he said.

“I want to create the feeling of zero gravity,” added Sakabe of the sneakers: an explosion of color combining seamless knitted uppers with 3-D-printed soles.

Garments will feature landscape prints, patchworks of colored sneaker fabric, intriguing surface textures and 3-D-printed zips, with the collection moving between bodycon fits and draped dresses made from nylons and polyesters reconfigured to obtain a softer more sophisticated handle.

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