NEW YORK — Oscar de la Renta pulled in $2 million during his spring trunk show at Bergdorf Goodman, with a collection that’s been well received by the media, retailers and, now, customers.
This story first appeared in the November 18, 2003 issue of WWD. Subscribe Today.
Though de la Renta didn’t break his record — last fall was $2.3 million — the figure is still hefty considering spring merchandise tends to be less expensive than fall goods. For example, the most expensive single item from the spring line was a $13,000 black point d’esprit embroidered strapless dress, compared with the $23,000 taupe satin embroidered coat with sable trim that was the priciest dud from fall.
The trunk show ran Nov. 3-8 and spilled over into the following week while customers confirmed their orders. On Nov. 6, de la Renta hosted a cocktail party on Bergdorf’s fourth floor where models sashayed around the room in the collection and guests sipped on mojitos and tapped their feet to live Latin music. Those who were there even got a taste of de la Renta’s singing voice when the designer grabbed the microphone and sang a few notes of “Guantanamera” before heading off to dinner at 66.
“While the collection was traditional, it was still very much a young collection,” said Robert Burke, vice president and senior fashion director at Bergdorf’s. “The customers ranged from the mid- to late 20s and up — it had a really nice cross section of women. Anything with color and print did especially well. This collection had everything going for it.”
The best-selling look was the turquoise cashmere and Lycra spandex polo shirt with an aqua paisley cotton and sateen tiered skirt, which retails for $2,200. Other top sellers included a sunflower sweater set with a matching cotton twill embroidered skirt for $4,400; a melon cotton and silk shantung full-skirted dress for $3,500, and the pink hibiscus crinkled chiffon gown for $5,800.