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THEY’RE BAAACK: The Sept. 11 attacks, Iraq war and the Academy Awards moving to coincide with Milan Fashion Week resulted in a drought of fashion names in Los Angeles for Oscar Week in recent years. Now they’re back. Donatella Versace is jetting in from Milan; Calvin Klein’s Francisco Costa will arrive from New York; and Roland Mouret is coming in from London, and more designer representatives were hammering out details. Although he’s in town this week to open his long-awaited Beverly Hills store, Roberto Cavalli will have to skip the fun this year since his Milan show is on Feb. 25, two nights before the Oscars. “I am making sure to rearrange my schedule next year,’’ he said. “I need to be here.”

MOTHER OF REINVENTION: With more second comings than the Eveready Bunny, Pamela Dennis is vying for red-carpet real estate during Oscar week. She’s setting up a by-appointment suite at the L’Ermitage in Beverly Hills, where she hopes to show stylists several one-of-a-kind dresses. In recent months, the New Yorker has been selling her eveningwear on QVC. She’s also among a handful of designers — including Nicole Miller, Jeffrey Chow and Alice Roi — whose diamond-encrusted wraps will be offered via the Natural Color Diamond Association at the group’s suite at the Regent Beverly Wilshire.

AND HE WANTS IN, TOO: Gotham-based designer Alvin Valley is also angling for the Oscar week spotlight, and he and socialite-cum-Valley publicist Alexandra Lind Rose are nailing down a location to showcase his gowns. In the hopes of luring the famous and photographed, they’re offering the services of Bobbi Brown makeup artists, hairstylist Ricardo Rojas, along with David Webb’s precious jewelry.

THE SUITE LIFE: If it’s awards season, it’s suite time. And fashion and beauty brands have increasingly set up shops of their own around Hollywood to push products — and, they hope, gain media exposure. Today, Lane Bryant gets in on the act with its one-day “Love the Way You Look Suite Retreat” at a private West Los Angeles home. Services will be provided by Rescue Spa. Reality TV star/plus-size supermodel Mia Tyler is the host. Makeup artist Billy B will give “make-unders,” and TV’s “Fashion Guy,” Lawrence Zarian, will offer styling tips in tandem with the spring collection fashion show. The event will mark the debut of the collaboration between Seven7 jeans and Lane Bryant.

This story first appeared in the February 16, 2005 issue of WWD. Subscribe Today.

PUBLIC EYE: Even mere civilians can get into the Oscar glamour game, as Saks Fifth Avenue and Vanity Fair present Saks Flash Feb. 24-26, a series of trunk shows and pampering opportunities from red-carpet regulars Donna Karan, Moschino, Etro, Hugo Boss, Judith Leiber and Jimmy Choo, as well as daytime glam from Burberry, Teri Jon, Lacoste, Ellen Tracy and John Varvatos, jewelry from Leslie Greene, Roberto Coin and Cartier and beauty products from Estée Lauder and Prada Fragrance. Pacific Design Center is also getting in the game, hosting its first “Red Carpet Week ’05,” including a fashion show Feb. 21; suites featuring designers Cesar de la Parra, Eduardo Lucero, Inge Christopher and David Meister, jewelry by Roberto Coin, Meyers Swiss, Daniel K, and bags by David Galan and Whiting and Davis; and culminating in Miramax’s pre-Oscar bash on Feb. 26.

NEW HOUSE, NEW LOOK: Riley Keough, Elvis’s granddaughter and a most-in-demand model, will make her first public outing as the face of the new Miss Dior scent with a drop-by Feb. 24 at a cocktail party at the L.A. digs of SoHo House. This is the second Oscars for the temporary VIP club, set up this time in a private home in Lauren’s Canyon’s Mt. Olympus neighborhood (Bumble and Bumble, MAC Cosmetics, Cowshed Spa, The Diamond Information Center, Taryn Rose shoes and Carl Bucherer watches are other tenants servicing visitors that week). Dior celebrity makeup artist Pati Dubroff will hold court as hostess to the intimate party, which is expected to draw Dubroff’s A-list clients (no word, though, whether Gwyneth Paltrow, who Dubroff is making up for the Oscars, will be there). In August, Keough will launch the fragrance line — targeted to a youthful Dior fan with its strawberry, green tangerine, pink jasmine and patchouli notes. The original Miss Dior was unveiled in 1947, the year of the New Look.