Op holiday look.

A new level of parental involvement in education was reached Saturday night when leading executives in the action sports industry staged a fund-raising fashion gala at the Orange County Museum of Art here to benefit the Otis College of Art + Design.

Newport Beach, Calif. — A new level of parental involvement in education was reached Saturday night when leading executives in the action sports industry staged a fund-raising fashion gala at the Orange County Museum of Art here to benefit the Otis College of Art + Design.

Called Modus Otis, the event — complete with three runways, a rapper and a silent auction — was the brain child of Op president Dick Baker and Quiksilver chief executive officer Bob McKnight, whose daughter, Kristi, is an Otis senior. She modeled a jersey dress and bikini from Quiksilver’s women’s brand, Roxy.

McKnight, who along with Baker is an Otis board member, said he wanted to re-create in Orange County the kind of “fantastic” fashion shows that the school stages each spring as part of its scholarship gala. “Orange County is a hub of action sports; it’s Velcro Valley,” he said.

The guest of honor was Patagonia founder Yvon Chouinard, whose daughter, Claire, is also a senior at Otis in Los Angeles.

The fund-raiser focused on fashion, art and music, raising $150,000. Among the 300-plus guests were such board sport bigwigs as Volcom’s Richard Woolcott, Hurley’s Bob Hurley and Roxy’s Randy Hild. Another was Carson Daly, the former MTV veejay who recently started a recording label called 456 Entertainment and signed pro skateboarder Bam Margera to create a subsidiary label, Casual Madness.

Looks from RVCA, Oakley, Lost, Ezekiel, Rip Curl and Split were on the runway. Howe, among other brands, unveiled a purple Edwardian velvet blazer and a double-breasted vest from the women’s fall-holiday 2006 collection.

“It’s the most incredible and insightful thing that Orange County has done,” Rosemary Brantley, chair of Otis’ fashion design program, said of the event.

This story first appeared in the October 26, 2005 issue of WWD. Subscribe Today.

load comments
blog comments powered by Disqus