Newport Beach, Calif. — A new level of parental involvement in education was reached Saturday night when leading executives in the action sports industry staged a fund-raising fashion gala at the Orange County Museum of Art here to benefit the Otis College of Art + Design.
Called Modus Otis, the event — complete with three runways, a rapper and a silent auction — was the brain child of Op president Dick Baker and Quiksilver chief executive officer Bob McKnight, whose daughter, Kristi, is an Otis senior. She modeled a jersey dress and bikini from Quiksilver’s women’s brand, Roxy.
McKnight, who along with Baker is an Otis board member, said he wanted to re-create in Orange County the kind of “fantastic” fashion shows that the school stages each spring as part of its scholarship gala. “Orange County is a hub of action sports; it’s Velcro Valley,” he said.
The guest of honor was Patagonia founder Yvon Chouinard, whose daughter, Claire, is also a senior at Otis in Los Angeles.
The fund-raiser focused on fashion, art and music, raising $150,000. Among the 300-plus guests were such board sport bigwigs as Volcom’s Richard Woolcott, Hurley’s Bob Hurley and Roxy’s Randy Hild. Another was Carson Daly, the former MTV veejay who recently started a recording label called 456 Entertainment and signed pro skateboarder Bam Margera to create a subsidiary label, Casual Madness.
Looks from RVCA, Oakley, Lost, Ezekiel, Rip Curl and Split were on the runway. Howe, among other brands, unveiled a purple Edwardian velvet blazer and a double-breasted vest from the women’s fall-holiday 2006 collection.
“It’s the most incredible and insightful thing that Orange County has done,” Rosemary Brantley, chair of Otis’ fashion design program, said of the event.