NEW YORK — A dinner for the 17th annual Marc Rosen Scholarship for Graduate Packaging Design, held Tuesday night at the University Club, raised $250,000 to help Pratt Institute design students, and awarded three with scholarships. Since the event turned into a dinner 10 years ago, it has raised nearly $1.5 million, said Marc Rosen, who is a designer as well as a professor and trustee for the Pratt Institute.

“That is what I am most excited about,” he said during the black-tie affair, where Cover Girl spokesmodel Molly Sims served as mistress of ceremonies.

Some of the most powerful beauty executives, including Ed Burstell from Bergdorf Goodman and Jean-Paul Imbert of BU Make-Up Americas at Alcan Packaging, attended the event not only to support the scholarship, but to watch Marc Pritchard, president of Global Cosmetics and Hair Colorants, Procter & Gamble, accept the Art of Packaging award for P&G, an honor bestowed upon the beauty industry’s elite.

In his acceptance speech, Pritchard noted how P&G already had reserved the front page of its Web site to announce its receipt of the award. He also expressed his personal love for design.

“I love the way design makes us feel,” he said. “I love the way it can delight, inspire and transport us. And, I love the way design creates a total experience — enhancing the performance, look, feel and even communication of things by fusing function with form, pleasure and meaning. Design is essential to P&G — improving the lives of consumers every day through great brands that provide innovative products.”

He closed by offering some words of advice penned by the late designer Tibor Kalman, who urged designers to forget what they learned in design school about appropriateness and instead listen to gut instincts.

This story first appeared in the May 19, 2006 issue of WWD. Subscribe Today.