NEW YORK — Pacific Silk & Clothing Co. will introduce plus-size innerwear under its Silx label at next week’s market.
First-year sales projection is $7 million, said Jack Weinstock, Pacific Silk president.
Styles of washable silk charmeuse and silk jacquard will include wide-strap chemises, kimonos, pajama sets, camisoles and nightshirts. Sizes will be 1X to 3X.
Weinstock said wholesale prices for the plus sizes will run 15 percent higher than comparable items in the misses’ Silx line. The large-size line starts at $18 for a solid chemise to $68 for printed long robe.
Large-size styles will be available in a select assortment of prints and colors that are also merchandised in the established line of innerwear, said Weinstock.
Solid colors will include tabasco, deep blue and green, cerise, magenta, violet, mulberry, gray, beige, black and pale green. Prints will include vintage florals, snowflake lace patterns, and a paisley. Surface treatments will include a seersucker texture and a jacquard finish.
Weinstock said his firm would promote the idea of housing the large-size lingerie as a “separate entity in lingerie departments,” rather than in large-size departments.