Just as the Green Movement has become entrenched in many Americans’ lives, so, too, is it gaining a foothold in their wardrobes. This fall the greenery, so to speak, will only be more prevalent, with three shades of green ranking in the season’s Top 10 colors for women and men. Leading the pack, deep lichen green (somewhere between army and khaki) topped the women’s list and finished third on the men’s side. While green is not exactly a shocker of a fall color, it turned up in the more unusual hues of emerald and linden green on both lists.

This story first appeared in the February 4, 2013 issue of WWD. Subscribe Today.

Sizing up fall’s prizewinning palette, Pantone Color Institute’s executive director, Leatrice Eiseman said, “If you ever walked in the forest or the woods in the fall when the leaves have fallen, there is such a gorgeous mélange of color. This palette reflects those wonderful fall colors but at the same time there are colors that bring a certain sturdiness and structure.”

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The aptly named turbulence, a deeper degree of charcoal, qualifies on that front, as does carafe, a rich brown. But fall will also bring livelier colors like acai, Beaujolais, Mykonos blue and samba. Many designers are embracing unconventional color combinations, such as using three hues from the same color family. “That is a fantastic approach. It gets you to stop and think, ‘Oh, I never thought of doing that before.’ That, of course, is what you as a designer want consumers to do,” said Eiseman.

With the exception of the rosy vivacious on the women’s list and the more burgundy Beaujolais on the men’s, each list had the same nine colors but in varying order. Eiseman said of the similarities between the two sexes, “There is really a sense of unity and continuity.”

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