By  on September 26, 2017

Society Room

Well-made wardrobe basics in beautiful fabrics at friendly prices across both ready-to-wear and made-to-measure collections— that’s the concept of Society Room, a new Parisian label cofounded by French tailor Yvan Benbanaste and financier Fabrice Pinchart-Deny, who have set up shop in a renovated 19th-century town house located in a courtyard in the city’s Madeleine district. Reminiscent of Parisian salons of yore, the concept was borne out of the founders’ desire to propose a more intimate, altogether more civilized way of selling clothes.

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