PARIS — The Paris city council has agreed by a large majority to renew the Jardin d’Acclimatation concession with LVMH Moët Hennessy Louis Vuitton for 25 years.
The luxury goods conglomerate has since 1984 been managing the theme park located in the northern part of the Bois de Boulogne, right next to where the Fondation Louis Vuitton museum stands. The concession is an 80:20 partnership between the LVMH group and Compagnie des Alpes, which manages such attractions.
The children’s park, which dates back to 1860, boasts an archery range, miniature-golf course, pony rides, a puppet theater and shooting galleries, along with science and art museums.
“The ethos of the garden is very much a reflection of LVMH values: innovation but respectful of heritage,” stated Bernard Arnault, chairman and chief executive officer of LVMH.
A plan has been drawn up to modernize and diversify the park’s activities. In all, 18 attractions are to be created, of which nine will be free, and 26 of those already in existence will be renovated.
Further, the educational workshop program of the park will be developed, involving new technologies, and sporting and cultural events, often with free access. The park’s dining facilities will be redesigned as well.
Its historical landscaping, originally created by Barillet-Deschamps, is set to be restored. The gardening staff, currently at 250 people, will be maintained at the same level or increased, and their working conditions improved with a new, multipurpose building.
“The garden is an important part of the attractiveness of Paris and the region,” LVMH said in a statement. “With a target of 2.5 million visitors a year, it will become an important attraction for both Parisians and tourists.”
The Fondation Louis Vuitton, designed by Canadian-born architect Frank Gehry, opened in October 2015. LVMH has a 55-year lease for the museum’s site, independent of the Jardin d’Acclimatation.