NEW YORK — Patricia Field is moving her long-running party from West Broadway in SoHo to the Bowery on the Lower East Side.

The doyenne of club culture and nocturnal style will unveil next month a 4,000-square-foot, two-level boutique at 302 Bowery. She said she envisions a lounge and hair salon on the lower level and a mix of fashion and accessories by young edgy designers, as well as her own label, on the main level.

Field may be best known as the “Sex and the City” costume designer who defined the haute style of Sarah Jessica Parker’s character Carrie Bradshaw. But long before she was putting Parker into Oscar de la Renta gowns and Manolo Blahnik shoes, Field was stocking her original store, which opened on East Eighth Street in 1966, with punk fashion, cheeky accessories and racy undergarments.

A second store, Hotel Venus, bowed in the Nineties. When the Eighth Street location closed in 2002, the SoHo store was renamed Patricia Field.

Now Field is ready for less commercial environs. “I like the Bowery because it’s developing,” said Field, who also lives in the neighborhood. “I like the big open streets of the Bowery and Houston Street. My old, steady customers are happy. They think I belong on the East Side like in the old days. They want to see me get out of SoHo.”

Existing resources will move to the Bowery store, although Field will create special pieces for it, as well. In addition to Heatherette, Hysteric Glamour and White Trash Charms, there will be oddities such as thigh-high angora socks, rhinestone brass knuckles, fingerless biker gloves, rhinestone cigarette holders and what she politely calls bedroom accessories: polkadot triangle cupcake bras and days of the week thong panties. She also plans to feature small designers who make individual pieces with no production. “There seems to be a big groundswell,” she said. “Everybody wants their clothes to be in the store.”

On the Bowery, Patricia Field will have “a different kind of atmosphere,” she said. “We’ll have food and drink. It’s going to be another rhythm, another vibe.”

Field plans to fill the store with a mismatched collection of furniture she inherited, including an animal-print sofa and ottomans and Parsons tables salvaged from the Roberto Cavalli showroom. “They said they were moving and had some stuff they were going to get rid of,” said Field, adding, “they called because whenever I’m there I go crazy over the furniture.”

This story first appeared in the March 14, 2006 issue of WWD. Subscribe Today.

She got 10-foot columns from the set of “The Devil Wears Prada,” for which she served as costume designer.

Field’s last project, a TV pilot for ABC called “Ugly Betty,” reminded her that life is all about taking risks. The pilot, which is based on a popular Latino soap opera, is about a young woman who lives in Queens and gets a job at a fashion magazine, but she’s not a fashion person.

“It’s good to move and change,” Field said. “It’s good to grow. If you sit in one place forever you feel safe and secure, but life gets flat. You need new inspirations and new excitement.”

load comments
blog comments powered by Disqus