NEW YORK — Beginning in September, John Paul Mitchell will be offering shots to his clients. Shots of hair color, that is.

Small vials of color in red, orange, yellow, blue and violet were designed to add “more pop into your color,” as Paul Mitchell master associate Stephanie Kocielski described it. When combined with the existing Paul Mitchell hair color lines The Color and PM Shines in salons, the addition of Color Shots creates more than 1,000 color possibilities.

“Color Shots puts art back into the colorist’s hands,” said Angus Mitchell, co-owner of John Paul Mitchell Systems, outside a Paul Mitchell styling trailer here Tuesday.

Although the company declined to divulge financial details, industry sources estimate the service will generate as much as $10 million within its first year.

The brainchild of more than 300 Paul Mitchell educators, the idea for the product originated right from the mouths of customers in various Paul Mitchell salons around the world.

“One thing many people complain about with their highlights or color is that it may get dull or blah after a while,” Kocielski, a 20-year veteran of the company, said. “This is for people who want to fine-tune their color.”

Color Shots will be the newest addition to all Paul Mitchell salon color bars.

Prices for Color Shots range from $10 to $20, in addition to hair coloring services, and are offered in salons only. However, price ranges for hair coloring services depend on each individual salon, Nicole Cline, marketing director, said.

This story first appeared in the July 14, 2006 issue of WWD. Subscribe Today.

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