NEW YORK — Jessica Simpson and her hairstylist Ken Pavés have finally named their hair extension line hitting salons in October: HairDo.

As reported in these pages on March 27, the uberhairstylist and his muse have partnered with Hair U Wear, a wig and hair extension manufacturer and distributor, to serve as creative directors for the new line, which will hit 10,000 salons. The clip-in extensions were inspired by looks Simpson wears on camera and in her daily life, Pavés said from a suite at the Ritz-Carlton Hotel on Central Park South here last week. He and Simpson, who arrived beautifully coiffed with long, blonde, wavy locks, chunky heels and a minidress bearing her ample bosom and golden legs, will also appear in advertisements for the line, which portray Simpson in various hairstyles: a chignon and long, sexy locks.

In a new move for the hairstylist, Pavés will appear on the Home Shopping Network in October demonstrating how to clip on the extensions, which are available in medium and long lengths and in human hair and synthetic versions. Prices start at $85 for a medium-length synthetic extension and reach $500 for a human hair version.

Industry sources estimate the line could generate $25 million in first-year retail sales. Michael Kleinman, executive vice president of Hair U Wear, said that the hair extension category is on fire, pointing to a 24 percent sales jump from March 2005 to March 2006. During that period, Hair U Wear sales have grown 40 percent. The manufacturer also makes Great Lengths hair extensions, a professional line made exclusively for hairstylists.

Conversation between stylist and superstar, who are obviously very close friends, ranged from complimentary to teasing, such as when Pavés asked why her new hit “A Public Affair” wasn’t playing in the suite. Simpson, on the other hand, jokingly said of the new HairDo line, “Little does Ken know he’s putting himself out of business.”

This story first appeared in the July 7, 2006 issue of WWD. Subscribe Today.

load comments
blog comments powered by Disqus