NEW YORK — The Meatpacking District is emerging as the place not only to eat and shop, but to get a haircut.
Salon owner and Pittsburgh native Philip Pelusi signed a lease this month to open a salon in the trendy Manhattan neighborhood next April, to be called P2NYC. Pelusi, who to date has built a 13-unit chain of eponymous salons in his hometown, wants to take his business “to the next level,” he said.
The salon will be housed in a 3,400-square-foot space on Little West 12th Street and will feature three parts, according to Pelusi: a “parlor” area with a cafe and wine bar, an area for showcasing photography and art and a salon area. The space will also be used for events like book readings, art exhibits and educational seminars for stylists and salon owners. “People can stay if they want to, have a coffee and take in the arts,” said Pelusi.
In addition, two new products, RefresHair, $29.95, and RepairHair, $35, will be available in July and August, respectively, to a network of 300 salons that carry his products, as part of a product line called P2.
Pelusi’s company currently generates approximately $15 million a year; the P2NYC salon and the P2 product line could do up to $2 million each in first-year sales, according to industry sources.
RefresHair is designed to eliminate buildup and add volume, while RepairHair is formulated to condition without weighing down the hair. Each contains anticolor fade and sunblock ingredients. Pelusi plans to eventually have 12 products in the P2 line, ranging from $25 to $50, and to have them available within 18 to 24 months. “They’re smart products in the sense that they’re treatment [focused] as well as styling [focused],” said Pelusi.
— Bryn Kenny