NEW YORK — J.C. Penney Co. is introducing a new line of clothes called the Dinah Shore Collection in mid-March.
Shore, the veteran singer and TV personality, died last Thursday at the age of 76.
The line — which will be introduced in 200 Penney units — is made up of nine pieces. They are all-cotton casual knit tops and woven bottoms, with a golf-inspired look.
Shore, who helped design the line, was an avid tennis player and golfer and sponsored a professional golf tournament, the Dinah Shore Classic, for more than 20 years.
The collection is manufactured under license by Taraci Inc., here. Thomas Taraci, president, said he and Shore started working on the collection last summer. Shore was involved in the design, fabric selection and was eager to promote the product, he said.
Following Shore’s death, Taraci said, her attorney informed him that she had wanted the line to go forward, with the license turned over to her estate.
In addition to Penney’s, Taraci said he aims to distribute the line to pro shops, speciality stores and department stores.
Wholesale prices for the collection will range from $12 to $18, he said. Projected volume for the first year is $1.5 million, according to Taraci.
Penney’s, in distributing the line to its stores nationwide, targeted locations along the Ladies’ Professional Golf Association’s circuit tour, according to James Maginness, the chain’s divisional merchandise manager.
“We were saddened by the death of Dinah Shore. We knew there was a possibility that this could happen, since Dinah was 76 years old,” said Maginness. “But when we looked at the line, first and foremost, we thought the product would sell with or without her name.
“We think we’re going to hit a home run with this line,” he said.