By  on June 21, 2019

Williamsburg, Dalston, the Marais…L.A.’s Arts District. The neighborhood that’s attracted Dover Street Market, Warner Music Group, and soon a Soho House has a street fashion aesthetic all its own, at least according to the designer of a new label to watch, Perfect Number, headquartered on Traction Avenue not far from Amiri, Fear of God and other rising, made-in-L.A. brands.

“There is an easiness to the way people dress, they are not trying to fit into the social norms like in other parts of L.A…it’s slightly utilitarian and functional but making an effort,” said designer Nicola Morgan, previously at Givenchy, Lanvin, and Mugler in Paris, of her inspiration for the women’s direct-to-consumer brand.

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