Take a closer look: Johanna Perret and Tutia Schaad have teamed with German actress Hannah Herzsprung and video artist collective Transforma to make a 3-D video for spring.
The duo is known for their love for architecture, having presented at venues such as Mies van der Rohe’s Neue Nationalgalerie, architect David Chipperfield’s headquarters, and a do-it-yourself market in the past.
Further pushing conventional fashion presentation frames, the designers premiered a moving-picture tableau vivant to show their collection at the Stage during Berlin Fashion Week. The five-minute video features Herzsprung presenting selected looks in 360-degree views. The complete collection and “Perret Schaad for Silhouette,” a collaboration with eyewear brand Silhouette, was on display following the screening.
“We wanted to concentrate on the clothes instead of highlighting a narrative. And we wanted to show how they work on real women instead of models. Hannah Herzsprung is an interesting woman with a great personality who we admire a lot, and who we think communicates Perret Schaad’s philosophy of independent, creative women perfectly,” Perret said.
Perret and Schaad had yet another premiere just a week before: They designed the costumes for Japanese director Toshiki Okada’s play “Hot Pepper, Air Conditioner and The Farewell Speech” that was staged in Europe for the first time at theater festival Münchner Kammerspiele.