LONDON — Polo Ralph Lauren Europe has named two Italian luxury goods managers to help run its European operations.
Alessandra Carra has been named general manager of Polo’s Italian manufacturing division and senior vice president, women’s wear, Europe. Based in Milan, she will be responsible for the Italian wholesale market and developing Polo Ralph Lauren’s women’s wear lines in Europe.
She will replace Alberto Lavia, who is currently chairman of Polo’s Italian manufacturing division, PRL Fashions of Europe. He will step down in October, ensuring a smooth transition takes place, Polo said in a statement. Polo acquired PRL in July 2001.
Carra will report to Brian Duffy, president and chief operating officer of Polo in Europe. Carra was formerly worldwide marketing, retail and sales director of Valentino. Prior to that, she was a manager at Levi Strauss and Dockers, based in Italy.
Polo also has named Fabio Mancone as senior vice president, marketing, a new position.
Mancone, who will be based in Geneva, also will report to Duffy. He will be responsible for country-specific marketing, communication and retail programs, as well as reinforcing Polo’s luxury positioning and supporting the brand’s growth in strategic European markets, Polo said.
“Fabio is a seasoned brand-marketing and -development professional with extensive international experience and a strong background in both fast-moving consumer goods and the luxury industry,” Duffy said in the statement.
Mancone was formerly international general manager, Giorgio Armani fragrances and cosmetics, at the L’Oréal luxury products division in Paris, where he was responsible for worldwide brand strategy and business development. He also has worked as a manager at Kraft and Unilever.
Both Carra and Mancone will join the company June 1.
— Samantha Conti