NEW YORK — Polo Ralph Lauren Corp. named a team at its Ralph Lauren Home division, including the recruitment of Barbara Deichman from rival Calvin Klein Inc. as its new president.
This story first appeared in the May 5, 2004 issue of WWD. Subscribe Today.
Deichman, who was senior vice president at Calvin Klein for the past 10 years and worked on the launch of its home products, will move to Ralph Lauren on May 24, reporting to Ralph Lauren, chairman and chief executive officer, and Roger Farah, president and chief operating officer. She will oversee all the Ralph Lauren Home business, which had a wholesale volume of $380 million in the company’s 2003 fiscal year.
The company also said Ken Rood, who has been president of the Ralph Lauren Home collection since 1995, will become president of its new Lauren Home business, which was launched last year with furniture, tabletop and bath and bedding products. The company is looking to expand the Lauren Home lines as the basis of its department store home business, while adding exclusive products for its own stores under the Ralph Lauren Home collection label. Rood will report to Deichman.
In addition, Polo named Stephen Earle as senior vice president of home design for the Ralph Lauren and Lauren lines, filling a position that has been vacant for several months. Earle is returning to Polo Ralph Lauren after nine years at Martha Stewart Living Omnimedia, where he was most recently senior vice president and editorial director of home.
Tom Murry, president and chief operating officer of CKI, said the company has initiated a search for Deichman’s replacement, saying, “Barbara helped to build one of the most successful designer home businesses in the world and we wish her great success.”