By  on April 30, 2016

NEW YORK — When the doors to the Prada Epicenter at 575 Broadway in SoHo opened Saturday at 11 a.m., the merchandise anchoring the store as part of a weeklong takeover installation was from the fall collection, a good three months in advance of when it typically hits retail.

Not only that, but many of the items that comprise the 20 women’s looks arranged on mannequins (a selection of fall men’s looks are also on display) are available by special preorder this week only. For example, an orange fur runway coat for $25,635.

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