LONDON — As part of its bicentennial celebrations, Pringle of Scotland plans to show its spring/summer 2016 men’s wear collection in Milan with a live performance by Michael Clark Company, WWD has learned.
An announcement is expected today.
The brand, which usually shows its collections in London, asked Clark to create a performance after he made a series of films earlier this year for Fully Fashioned: The Pringle of Scotland Story, on show at the National Museums of Scotland until August 16.
Clark created a series of dance films demonstrating the organic qualities of knitwear. To wit, the dancers are all wearing Pringle knits.
The Milan performance will take place at Galleria Sozzani and will showcase historic garments and the spring/summer 2016 knitwear.
The men’s spring/summer collection will be shown as a salon presentation, also at the Sozzani space, followed by a rooftop cocktail hosted by Carla Sozzani and Pringle’s head designer Massimo Nicosia.
“It is a rare privilege to be able to stage a live performance in the Galleria to mark Pringle’s bicentennial and to honor a legend like Michael Clark,” Sozzani said.
Alistair O’Neill, who curated the Fully Fashioned show, said the brand had wanted Michael Clark Company to perform in Pringle knitwear “to prove that it’s how these things move on the body that gives them their relevance to modern life.”
The Scottish-born Clark established his company in 1984, and has collaborated with artists such as Sarah Lucas, Leigh Bowery, Charles Atlas and Peter Doig.
The company has become increasingly known for site-specific works in locations such as the Barrowland Ballroom in Glasgow, the Turbine Hall at Tate Modern in London, and the Whitney Biennial in New York.