By  on November 20, 2019

PARIS — Puma and Balmain are hoping their new collaboration will be the beginning of a beautiful friendship.

The collection will hit stores on Thursday, but Puma chief executive officer Björn Gulden and Balmain ceo Massimo Piombini are already thinking of ways they can extend the partnership, born out of the friendship between Cara Delevingne, a Puma ambassador since 2016, and Balmain designer Olivier Rousteing.

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