PVH Corp. has signed a licensing agreement with Cutie Pie Baby Inc. to market and distribute layette items and apparel bearing the Izod label for newborns, infants, toddlers and kids. The initial term of the license agreement runs through June 2016.
Under the agreement, Cutie Pie Baby will produce a broad range of Izod products in layette, playwear, outerwear, swimwear and baby accessories. Size ranges available are newborn through size 20 for boys’ outerwear and swimwear; newborn through size 16 for girls’ outerwear, and newborn, infant and girls through size 16 for the remaining product categories. The product will be distributed at department and specialty stores in the U.S., Canada and Mexico.
Styles and prices have not been finalized.
“We are excited about the growth of the Izod brand within the children’s category,” said Ken Wyse, president of licensing at PVH. “Cutie Pie Baby has extensive knowledge and expertise in this product category, and we look forward to a successful partnership.”