No one would ever equate New York’s Fashion Week to your average schlub with a hairy back, but when organizers of the semiannual runway shows in Bryant Park took a long look at themselves through a different lens, thanks to a new title sponsor, they suddenly discovered some problem areas. So they called in the professionals — or just one of them, anyway.

This story first appeared in the February 7, 2004 issue of WWD. Subscribe Today.

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