NEW YORK — QVC is going into round two with the Council of Fashion Designers of America.
The shopping channel will host “CFDA Fashion Designer Showcase,” a special program on Oct. 28 at 9 p.m. featuring exclusive designs from fashion labels Pierrot, best known for knitwear, and Duckie Brown, a men’s wear label that for the occasion has put together a small group of women’s looks labeled DBW by Duckie Brown.
Pierrot designer Pierre Carrilero and Duckie Brown’s Steven Cox and Daniel Silver are scheduled to be on the show. Pierrot will be offering whimsical tops, including crocheted cardigans, cable-neck and V-neck sweaters on QVC, while DBW pieces include hooded tops, tweed pants and lime, orange, red and turquoise cotton V-necks. The overall assortment will be priced from about $65 to $125.
QVC has also secured its spring 2006 designers, which will include Tara Subkoff of Imitation of Christ, Yeohlee and Dana Buchman.
As part of the partnership, the CFDA works with QVC and helps the channel tap designers for the program from its membership. QVC in return donates $10,000 to the CFDA Scholarship Fund for each program.
The initiative was launched last February with a benefit program showcasing pieces by Alice Roi, Maria Cornejo, Liz Collins and John Bartlett especially designed for the shopping channel. Bartlett and Roi are continuing their relationship with the shopping channel with stand-alone, one-hour programs on Oct. 21 and Oct. 26, respectively.
Designers Management Agency, a consulting firm here specializing in connecting fashion businesses with other business segments, helped QVC and the CFDA identify the talents most suitable for the initiative and managed the production of promotional videos on the featured designers.